White Lotus Play School
White Lotus Play School is a premium educational institution designed for early learners, providing a nurturing environment with a focus on holistic development and excellence. With a strong emphasis on child-centric learning, it caters to discerning parents who value quality education for their children.
Setup & context
White Lotus Play School approached Pro Fox Media to establish a robust digital presence that matched its premium reputation. The goal was to attract affluent families seeking top-tier preschool education. The school needed to showcase its innovative teaching methods, safe environment, and well-equipped infrastructure in a way that resonated with HNIs.
The challenge & problem PROCESS
Limited Awareness: Despite offering a superior curriculum, White Lotus struggled to communicate its value proposition to the right audience.
Low Online Visibility: The school lacked a strong online presence, making it difficult for prospective parents to discover them.
Inefficient Lead Generation: Word-of-mouth referrals were not enough to fill seats, and traditional advertising wasn’t delivering desired results.
Process
Brand Positioning: Developed a premium brand narrative highlighting the school’s unique features, such as small teacher-student ratios and innovative teaching techniques.
Visual Storytelling: Produced high-quality photo and video content showcasing classrooms, outdoor spaces, and happy learners.
Content Creation: Crafted engaging blog posts and social media captions to communicate the school’s ethos and approach.
Lead Generation Campaigns: Implemented targeted Facebook and Google Ads to reach affluent parents searching for preschool education.
Launch, impact, results
The campaign went live across social media platforms, Google Ads, and local parent forums. The website was revamped with SEO-optimized content to ensure it appeared in relevant search results.
Impact & Results
50% Increase in Inquiries: More parents reached out through the website and ads.
30% Growth in Admissions: Successfully filled available seats for the academic year.
Enhanced Brand Awareness: Social media following grew by 40%, with increased engagement.
Client Testimonial:
“Pro Fox Media helped us reach the right families and present our school in a way that truly reflected our values. The results have been outstanding.”