Helping Upscale Properties Achieve Digital Success
Industry: Real Estate
Services Provided: Video Production, Content Creation, Social Media Management, Lead Generation, Paid Ads, and Creative Campaigns
Upscale Properties, a leading name in Pune’s real estate market, needed a comprehensive digital strategy to increase their online presence, attract high-net-worth individuals, and generate quality leads. That’s where Pro Fox Media stepped in.
Setup & context
In 2020, Upscale Properties, a leading real estate company in Pune, was looking to elevate its digital presence to connect with high-net-worth individuals and corporate clients. While they had an impressive portfolio of premium residential and commercial properties, they faced challenges in reaching the right audience and generating high-quality leads.
To address these challenges, Pro Fox Media partnered with Upscale Properties to create a tailored digital marketing strategy. Our goal was to:
Build a strong online presence that reflects the premium nature of their brand.
Generate qualified leads for luxury properties.
Enhance engagement and build trust with potential clients.
We implemented a comprehensive plan that combined storytelling, creativity, and data-driven strategies to deliver measurable results.
The challenge & problem PROCESS
Upscale Properties faced several challenges when it came to their digital marketing efforts:
Limited Online Visibility: Despite their premium properties, their online presence didn’t reflect the exclusivity of their brand.
Low Engagement: Their social media platforms lacked engaging content, resulting in minimal interaction with potential clients.
Inefficient Lead Generation: Traditional marketing methods and untargeted online campaigns weren’t attracting high-quality leads.
Showcasing Properties: They lacked compelling visuals and videos to effectively highlight the luxury and unique features of their properties.
These challenges were preventing Upscale Properties from tapping into their ideal market of high-net-worth individuals and corporate clients
Launch, impact, results
After finalizing the strategy, Pro Fox Media launched a comprehensive digital marketing campaign for Upscale Properties, focusing on:
High-Quality Content: Professional property visuals, drone videos, and SEO-friendly descriptions were rolled out across their social media platforms and website.
Targeted Advertising: Google Ads and social media campaigns were launched with geo-targeting to attract HNWIs and corporate clients.
Engaging Social Media Presence: Regular posts, reels, and stories showcased the luxury and exclusivity of their properties, driving engagement and inquiries.
The campaign went live across key platforms, including Facebook, Instagram, LinkedIn, and Google, with a strong focus on creating trust and showcasing the brand's premium appeal.